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Learn how to be successful on your addiction free journey

Learn how to be successful on your addiction free journey

Over 50% of Smoke Cessation Customers are Familiar with the Flavored Air Category

Independent Study Shows over 50% of Smoke Cessation Customers are Familiar with the Flavored Air Category

 

The flavored air category is a new category for cessation. In 2018, FÜM created the first flavored air device. In the coming years, several other flavored air devices joined the space, creating a robust new way for people to ditch nicotine. 


An independent survey study was conducted with 527 respondents who used nicotine in the last 30 days, of varying genders and ages, throughout the USA. 


The survey showed that over 50% of recent smokers are aware of flavored air. As a new category for cessation, this level of awareness for the products and their application is impressive. New categories of products develop over time, gaining awareness slowly as they become more popular. The fact that this new category, which just started in 2018, is now this widely known is a massive feat, showing the unrelenting potential that flavored air has as a leading approach to cessation now and in the future. 

 

Written by

Jay Liu

Caroline Huber is the co-founder and co-CEO of Jones where she leads brand creative & physical product. She’s been recognized by Forbes 30 Under 30, the LA Times, GQ, Forbes Mag, and other publications for her work in healthcare. Prior to starting Jones, she worked in politics, launching a 501-C4 non-profit that provided micro-targeting data for progressive groups in Red States. She studied Politics, Philosophy, and Economics at the University of Pennsylvania followed by an MBA from the NYU Stern School of Business. She understands the challenges of quitting vaping firsthand after struggling for years to kick her Juul habit.
Reviewed by

Dr. David Kan, MD

Dr. Kan is board-certified by the American Board of Preventative Medicine in Addiction Medicine and by the American Board of Psychiatry and Neurology in General and Forensic Psychiatry. He is on faculty at the UCSF Department of Psychiatry and a distinguished Fellow of the American Society of Addiction Medicine (D.F.A.S.A.M.).