Why FÜM Works: Flavour, Fidget, Fixation

Conquering negative habits and developing positive habits is challenging. There are many components that contribute to the dependence we feel on existing negative habits. FÜM directly addresses some of these components in a natural, non-addictive way. 


FÜM was designed to approach three major components of habit formation that we feel are often overlooked- Flavour, Fidget, and Fixation. For many of us, negative habits develop out of a need not being met. We use negative habits as an avenue to cope with stressors, make us feel happy, or to help us focus. This rhythm is difficult to break. FÜM is a tool to give you something positive to enjoy the flavor of, to fill the need to fidget, and to replace the fixation of the hand to mouth habit. 


Flavor

FÜM Cores are specifically formulated with non-addictive ingredients for rich, interesting flavors. In many negative habits, there is a flavor component that can be missed in the transition to a new habit. By having great tasting, intriguing flavors, FÜM is offering an alternative to the flavor component of habits.  


Fidget

While many of us were taught as children to sit still, fidgeting is not a bad thing. It’s a way to de-stress and focus. For many, a major component of their negative habits is that they are filling this need to fidget with that habit. Instead of reaching for a negative habit, FÜM is designed with many features for natural fidgeting, actively addressing this component of positive habit formation. FÜM’s fidgeting features include a turning and sliding barrel, a magnetic closure, and a clicking airflow adjustment for perfect drag. FÜM is a great way to bring a fidget-friendly tool with you everywhere you go, while creating positive habits.


Fixation

FÜM is an alternative for the hand to mouth fixation of negative habits. The rhythm of hand to mouth habits fits into many of life’s routines, and is therefore difficult to quit. It shows up when taking a break at work, working on a difficult project, or while hanging out with friends. Having a better alternative, like FÜM, to fill the gap can be a very effective way of reinforcing the creation of a positive habit and the breaking of the negative habit. 



In your habit formation, you’ve likely experienced a gap in one of these areas before. You find yourself missing the flavor factor, the fidgeting aspect, or the hand to mouth fixation. This is totally normal, and we want to help be the solution to these components of creating a new habit and conquering your negative habit. At the same time, FÜM is not magical. It requires commitment and determination from you to truly conquer those negative habits, we just hope that we can help you in that journey. 


The best place to start is with a Journey Pack. You can purchase your Journey Pack here.

Back to blog
64 comments
Shannon

I was hopeful this would be a good alternative, but it’s severely lacking in flavor.

Füm™

Hey Zach,

Thanks for leaving your feedback and we’re sorry to hear that the Core flavors are not as strong as desired and appreciate you taking the time to share your thoughts with us.

We will be releasing some new Core flavors very soon and you may find those flavors more up your alley as they will be quite different than the current flavors we offer.

If you need any further assistance, please don’t hesitate to reach out to our support team at support@breathefum.com.

Zach

Its kinda like switching to Diet soda. The flavor is kinda there but just kinda hollow, the flavor could be stronger. its not a magic bullet for kicking a bad habit but it does help with the fixations and habit and at least gives you something healthy to put to your lips and inhale.

Füm™

Hey John,

Some Füm users have used Füm to help them with their snacking habits.

It’s always a good idea to consult with your doctor before using Füm to ensure that it is safe to use with your current state of health and medications (where applicable).

Füm™

Hi Logan,

We love that you’re thinking of alternative Core flavors and would love to hear any additional feedback/requests you may have for future Füm Core flavors!

Füm Cores are not designed to be reused. The reason for this is to prevent any buildup of bacteria and maintain the Core’s integrity. The essential oils we infuse into the Cores are also within the recommended safe daily ranges of dosage per day and are safe to use as little or as often as you desire throughout the day.

We agree that having a variety of flavors to choose from keeps things fun and exciting and we will be releasing some new flavors soon! Keep your eyes peeled 👀

Leave a comment

Please note, comments need to be approved before they are published.