In 2024, an independent third-party survey study was conducted to see the overall market reception, awareness, and effectiveness of FÜM products. The survey received 527 responses from recipients with a random split of all genders, ranging in age from 18-60 years old. The recipients were spread out throughout the USA with a household income of $0-200K USD annually. Their key characteristic was that they used tobacco products in the last 30 days. 

What the survey results showed:

Question: If there was a product that was proven to help with smoking or vaping cessation that didn’t have nicotine, tasted good, and was healthy and affordable, how likely would be to try it?

Results:

Question: With which of the following cessation products are you familiar? (Select all that apply)

Results:

Question: What products have you used in the past, but that you don’t use currently? (select all that apply)

Results:

Question: What products do you use currently? (select all that apply)

Results: 

Question: If you have tried to quit smoking or vaping before, what solutions did you use, if any? (select all that apply)

Results: 

Question: If you have tried to quit smoking or vaping before, what solutions did you find most effective, if any? 

Results: 

Question: If you currently smoke or vape and intend to attempt to quit smoking or vaping, which of the following solutions would you consider using? (select all that apply)

Results:

The results show that the flavored air category is gaining traction as a cessation option and that FÜM is currently the leading brand in the flavored air category.